We find the story first. Everything else follows from that.
As the technology gets more complex, we've found people have a harder time describing what it actually does, so instead of focusing on the technology, we focus on the value it brings. The result is a human, organic feel in everything we produce.
We focus on substance over style. When every company is making content, understanding where each piece fits into your broader pipeline is what actually sets the work apart. We work quickly and efficiently, and plug in as a genuine extension of your team.
01 / The Ask
You're hiring for video. Here's why a studio beats a solo hire.
Your Founding Content Lead posting asks one person to direct and produce every deal and client story on camera, source and brief outside videographers and photographers, and also own OffDeal's blog, case studies, and website credibility content, tombstones included, all at once. An embedded studio already has the production and content infrastructure to run all of it, no ramp time required.
Our client NationGraph originally posted for a Founding Director of Media. We convinced them to embed our studio instead. It's going so well they just signed for a full year.
Kimia Hamidi, Co-Founder & CEO, NationGraph, posted on X
Two paths forward
Path A: Make the Hire
Timeline
At least three months, start to finish: the search, the hire, and the ramp to full output.
Bandwidth
One person owns video production and website credibility content, from deal-story films to blog and tombstone graphics, with no backup when volume spikes.
All-in cost
$304,000 to $386,000 a year, plus equity, for one person
Base salary, $160,000 to $185,000 (total cash $200,000 to $232,000)
Benefits, payroll, and gear: about $68,000 to $82,000
Freelance videographers and photographers: $3,000 to $6,000/month
Path B: Saint Beaumont Creative
Timeline
First shoot in a week. Content live in two.
Bandwidth
A full studio that runs the video and the blog, scales on demand, never one person.
All-in cost
$180,000 to $300,000 a year, for a full team
Video, blog, and website credibility content included
No benefits, payroll, or overhead
02 / The Approach
Build the engine. Stock the library.
Every engagement runs two tracks at once: the content that ships this week, and the library you own forever.
Track One
The Content Engine
A high-velocity system that ships consistently on the channels where your audience pays attention, YouTube first, then repurposed everywhere else. We do all of it, so your team doesn't have to.
Deal and client stories, the proof that wins the room
Founder and team stories for culture, hiring, and investors
Blog and website credibility content, tombstones included
Brand films built for trust, not just polish
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Track Two
The Content Library
Every shoot is captured, logged, and organized into a library you own. The footage compounds into a moat competitors can't buy.
All footage logged and organized monthly
Client and founder interviews banked for future series
A growing blog and case-study library, always current
A long-form documentary that charts the rise as it happens
The Documentary
Every shoot day banks footage toward it. No separate shoot days needed, it's built from the footage we're already capturing, ready when you want to tell that story.
Your creative team
Michael Cunningham
Creative Director
On-site direction and filming
Speaks English, Portuguese
Elliott Roche
Executive Producer
Vision, strategy, and partnership
Marat Pinchuk
Post-Production Editor
Motion, social cuts, and short-form edits
Speaks English, Spanish, German, Russian, Polish
Alex McKie
Graphic Designer
Brand and marketing graphics, Figma
?
Scale on Demand
On Call, Anywhere
More crew, anywhere you need it
03 / The Content Plan
Four formats. One content engine.
01
Deal & Client Stories
"The proof, on the record."
Interview-driven stories with the business owners who sold through OffDeal. Their reasons, their outcome, their trust in the process, produced as the credibility that wins the next deal.
On-site or remote interviews with clients and sellers
Founder and team stories that build the trust OffDeal is asking business owners to place in an AI-native platform. Culture, expertise, and the people doing the work, on camera.
Founder and team on-camera features
Culture and hiring content
Built to build trust in the team, not just the platform
OffDeal's blog, case studies, tombstones, and company updates, managed end to end. We turn the interviews and deal stories we're already capturing into the written and visual proof that earns a business owner's trust before the first call.
Full blog and website content management
Case-study pages, tombstones, and company updates
Built from the same interviews and stories we're already shooting
04
Brand Films
"Trust, on screen."
Selling a business is deeply personal. Brand films with real craft help business owners believe in OffDeal before they ever pick up the phone.
We plug into Product Marketing, Content, Customer Education, and Customer Success, the same way a full-time hire would.
You're not handing work to a vendor. We run on your stack and inside your workflow, the same way we run NationGraph's media function today.
Planning
A shared Notion hub: editorial calendar, shoot plans, scripts, and a content tracker where every published piece is one click to re-share.
Communication
A shared Slack Connect channel, a weekly sync, and a monthly review with leadership. We're in your day-to-day, async.
Content Review
Every cut lands in Frame.io with timestamped notes. Feedback in context, on your own time, no long email threads.
Storage & Delivery
Final files in an organized Dropbox that's yours. The library compounds month over month.
Production
Shot on Sony FX cinema cameras, cut in Premiere Pro, animated in After Effects and Cinema 4D, graded in DaVinci Resolve. The full professional pipeline.
On-site
We can fly in for shoots, launches, and events. The rest runs remotely, so there's no daily presence to manage.
06 / Investment
Two formats. One creative team.
The numbers below are a guide for what it takes to get us working together, not a fixed quote. The deliverables are entirely malleable, and we're happy to work out a different package based on what you actually need.
Quarterly contract, cancel within 30-days.
Foundation
$15,000 / month
$180,000 / year, all-in
Shoot Days
2 shoot days per month (back-to-back)
Verite and b-roll captured every shoot day
Deliverables
1 Client Story
1 Team or Founder Feature
Blog and website content management
1 Brand Film
Social cuts from every piece of content
Organized monthly content library
Cadence
Weekly check-in, monthly review
Ad-hoc asks as they come up
Priority access to our team
Full Studio
Recommended
$25,000 / month
$300,000 / year, all-in
Shoot Days
4 shoot days per month (back-to-back)
Verite and b-roll captured every shoot day
Deliverables
2 Client Stories
2 Team or Founder Features
Blog and website content management
2 Brand Films
Social cuts from every piece of content
Monthly content library
Cadence
Weekly all-hands, monthly review
Ad-hoc asks as they come up
First-priority scheduling. You lead our production calendar.
Standard travel and accommodation are built into both packages.
07 / Where This Goes
The retainer builds the foundation.
Natural next chapters, ready when the time is right.
Signature SeriesFlagship
A recurring flagship show built around your team and your category. Shot and cut as a season, then distributed as appointment viewing.
Scoped per season
Cheaper with Full Studio
The Documentary
A feature-length film on the category and the company powering it. Every retainer shoot day feeds the library, so by the time we cut, a year of story is banked.
Scoped separately
Cheaper with Full Studio
Months of embedded footage and brand knowledge mean these ship faster and cheaper than anything built from scratch.
Product Launch Film
For major releases. Full shoot day, multi-cam, leadership on camera.
Conference Coverage
Embedded on-site. Recap delivered within 24 hours.
Category Explainer
A 60 to 90 second animated explainer of what you do and why it matters.
Funding Content Package
Founder story, product demo, customer proof. The investor deck, in motion.
Recruitment Film
Why join the team. Culture, craft, and the category worth building.
The First 90 Days
Week 1
Kickoff. Brand voice and priorities locked.
Full immersion in product, team, and customers. Shoot days back-to-back, in the can by Friday.
Week 2
First content live.
Published days after the shoot. Performance tracked from the first post.
Month 1
Library organized, next shoot booked.
The full shoot library logged and handed over. Month two calendar locked.
Month 2
Full weekly cadence.
Output running across your priority channels. Series rhythm established.
Month 3
Review and optimize.
Measure against engagement goals. Double down on what works, cut what doesn't.